Our logo is a visual representation of our brand’s values, identity, and mission. Consistent and respectful usage of our logo ensures that our brand maintains a strong and unified presence across all platforms. Consistency is key to brand recognition.

1. Clear Space:

Maintain a clear area around the logo to ensure its visibility and impact. No other elements, text, or imagery should encroach upon this designated space. The clear space is defined by a distance equal to the height of the letter “D” in the logo.

2. Minimum Size:

Our logo should always be sized so that all elements of the logo remain legible and distinct.

3. Colour Variations:

Use the logo in its authorized color variations. Our primary logo colors are available here. In instances where colour printing is not feasible, you may use the logo in white.

4. Backgrounds:

The logo should always be placed on a background that provides sufficient contrast to ensure visibility. Choose between the primary and secondary colour options to maintain legibility. See our corporate colours here.

5. Proportions:

Do not alter the proportions of the logo. It should always be scaled proportionally to prevent distortion.

6. Clear and High-Quality Reproduction:

To ensure the logo’s clarity and quality, always use original and high-resolution versions of the logo files. Avoid using low-resolution images that might result in pixelation.

8. Placement:

Place the logo in a prominent and visible location on all collateral, ensuring it has appropriate prominence while maintaining a clutter-free design.